Case Studies

A$AP x Pac Sun

We know two things for sure: nothing gets music fans pumped like a new album, and every fan takes pride in their favorites. That’s why Thread Shop, RCA and Pac Sun launched A$AP Mob gear to mark their new album preorder, and gave every A$AP Mob fan a chance to rep their excitement.

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Janis Joplin x Christian Dior 

Sony Music France and luxury brand Christian Dior have become strategic partners. This relationship allowed Dior to approach Sony Music France directly to assist with the global launch of a new fragrance, and our France office found the perfect soundtrack: Janis Joplin “Piece of My Heart.”

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AXE “One Night Only”

AXE came to us with a very clear challenge—revitalize “One Night Only” (ONO) and create an immersive music experience college guys will talk about for months. So we turned ONO into an exclusive party series. Shows in New Orleans, Austin, Philadelphia and Seattle featured trending DJs and surprise performances by hip hop artists on the verge of breakout success including J. Cole and A$AP Ferg.

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