With AXE we repositioned “One Night Only” (ONO) as an immersive music experience that got college-age guys talking about it for months.
First we modified the ONO event into an exclusive party series that would give everyone a “before they were big” experience. Next we redesigned the parties to feature superstar DJs and one-of-a-kind performances from artists who were trending and on the verge of break out success.
But we didn’t stop there, the night’s big event was revealing the headliner—which no one knew until they took the stage. Students in New Orleans, Austin, Philadelphia and Seattle experienced unforgettable shows courtesy of AXE and top Hip Hop stars including J. Cole and A$AP Ferg. The takeaway? AXE knows how to party.