The Bahamas wanted the world to join their new Junkanoo Carnival. But being their first-ever Junkanoo, the goal was to sell 10,000 tickets.
Music, dance and costume define the Junkanoo Carnival experience, so we knew whatever we did had to strike an authentic tone and deliver on the colorful energy of Junkanoo. So created a campaign to elevate the event into a world-class party, reaching across digital, outdoor and social media, and booked Grammy-winning Sony Music Latin artist ChocQuib Town as the Junkanoo Carnival headliner.
They didn’t sell 10,000 tickets, they sold 90,000. In total, the three day event brought the local economy an estimated $30M.