Janis Joplin x Christian Dior

When it came to Dior’s new fragrance, Sony Music France had the final piece of the puzzle. Sony Music France and Dior have become strategic partners, and this relationship meant Dior came to our France office directly to enhance their global launch. After several lively discussions, music searches and brainstorming sessions between the two companies, our France office found the passionate soundtrack that truly captured the soul and power of the breathtaking fragrance: Janis Joplin “Piece of My Heart.”

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