Ford needed a breakthrough soundtrack for their “Be Unstoppable” campaign and we were thrilled to help. The solution had to be empowering and inspire an I-can-take-on-anything spirit. After many weeks of pitching, Columbia Records Creative Agency and one of the supervisors working on the pitch managed to get “Fight Song” on Ford’s radar, and everyone at the brand fell in love with the song and with Rachel Platten as an artist. So much so, Ford decided to forego licensing multiple songs for other facets of their 2015 campaign in favor of making “Fight Song” the anthem uniting everything across dozens of executions and every media channel. Proof, once again, that the right music can be unstoppable.