Meet the Team

The innovative executive team behind SyncShop, ThreadShop, Arcade Creative Group, and Artist Legacy Group brings decades of combined experience spanning every facet of music, music marketing, advertising and branding.

Paula Erickson

Paula Erickson is Senior Vice President of Licensing of Sony Music Entertainment, and the head of Sony Music’s SyncShop. The SyncShop team is responsible for creative direction and administration of over 2 million recordings for use in film, television, commercials, games and apps. Sony Music labels included Columbia, Epic, RCA, Masterworks, Sony Music Latin and Sony Music Nashville. She has spent the last two decades at Sony working with iconic artist catalogs including Elvis Presley, Miles Davis, Michael Jackson and Jimi Hendrix and present day stars from Pharrell Williams to Hozier.
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Adam Owett

Adam Owett is the founder and President of Arcade Creative Group. Formerly the Global Creative Director on several M&M Mars brands for Grey Worldwide, he has extensive experience across a wide variety of categories: food, fashion, beverage, kids, entertainment, fragrance, consumer products and, of course, music. Adam joined Sony Music Entertainment as Senior Vice President of Creative Services in 1999, and under his leadership, Sony’s Creative Group emerged as the music industry’s leader in cutting-edge seamlessly integrated messaging and culturally attuned creative. Since 2007, he’s been the President of Arcade Creative Group, successfully bringing Sony Music’s world-class talent to the world’s greatest brands.
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Ashley Austin

As founder and CEO of Artist Legacy Group, Ashley Austin brings a fresh approach to branding and estate management. With over a decade in the music industry, Austin has built her career on a philosophy of integrity and an unyielding respect for artistry.
In a first of its kind joint venture, Artist Legacy Group partnered with Sony Music Entertainment in 2015 to provide comprehensive estate and brand management services to artists and brands both in and outside of the Sony ecosystem. As an independent unit of Sony Corporation, ALG is uniquely positioned as a one-stop solution, providing unparalleled resources for its clients on a global scale.
Austin represents a diverse roster of icons and brands including the Dean Martin Family Trust, the Estate of Keith Moon, the cult film property The Rocky Horror Picture Show, photographer Mick Rock and the legendary New York City social club Max’s Kansas City.
Prior to forming ALG, Austin had the privilege of working with the team that represents legendary rock group, The Doors, and the estates of Jim Morrison, Janis Joplin, Rick James, Peter Tosh, and Gram Parsons.
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Sabai Burnett

As Vice President of The Thread Shop a division of CMG/Sony Music Entertainment which focuses on developing merchandise for artist underneath the Sony Music umbrella. Mr. Burnett brings unparalleled capabilities to the team. As a revered industry brand leader his direct and honest approach in identifying, developing and implementing strategic based initiatives have continued to garner proven results.  Working with notable brands and chief executives including The RP55 Group,  Sean Combs Enterprises, The New Era Company and The Timberland Company has enabled Sabai to develop and implement global brand initiatives that surpass business objectives while simultaneously resonating with consumers on both a short and long-term level.

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Frances T. Wong

Frances Wong is the Vice President of The Thread Shop focusing on the product where Mr. Burnett concentrates on strategy. Handling the concepts, creative, designs, development and bulk production behind all Thread Shop products, Frances brings her veteran design and merchandising experience to brands.
Previously, as Vice President of Design and Merchandising at Bravado/Universal Music Group she worked closely with both Men’s and Women’s collections and has the expert ability to focus on building categories and margins as well as the salability of the lines.
Prior to joining Bravado/Universal Music Group, Frances held executive positions at RVC, Paper Denim & Cloth, French Connection, Calvin Klein and Bloomingdales, also serving 8 years at Rocawear, whose revenue grew 400% in Menswear alone under her leadership.
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