HP wanted to make a video like never before. They had an idea for the ultimate collaboration between YouTube and social media “influencers,” but needed a star at the center of it all. We suggested Meghan Trainor. Her bold but playful style captured both the spirit of the project and the attitude of an entire generation of young creators.
We brought her then unreleased second single “Lips Are Movin” to HP and the collaborators went to work bringing everything to life — from the look of the video and choreography, to Vine videos letting the world know.
HP had exclusive rights to the first posting of the video, launched a global TV campaign based on the video, and ultimately was so happy with the partnership that they sponsored Meghan’s recent US tour.