The Right Solution For Your Brand
Sony Music Entertainment offers a complete set of marketing and creative services through our 3 brand groups: SyncShop, Thread Shop, and  Arcade Creative Group.

Whether a brand is seeking to secure a breakthrough sync license, create trend-setting merchandise,  build cultural relevancy through creative advertising, or enhance their story with an iconic artist, we have the expertise to make it a reality. 

Whatever the business challenge or opportunity, music can be a part of the solution and Sony Music’s services are ready to bring you the best.

Arcade Creative Group
The Thread Shop
Sync Shop
Arcade is a New York based advertising agency, born out of Sony Music. We help brands build and sustain cultural relevance by creating authentic and ownable identities, campaigns and cross-platform experiences.

We don’t just understand culture, we create it.™

Our unique music DNA gives us an organic understanding of consumers and unparalleled assets and global channels to reach them. Leveraging the power of music, we help some of the world’s most iconic brands define and evolve their essence and connect with new generations of fans.


  1. Advanced Music Partnerships & Solutions
  2. Strategic Branding
  3. Original Content / Video Production
  4. Art Direction & Design
  5. Website Design & Development
  6. Digital Advertising
  7. Social & Mobile Development
  8. Media Planning
View Arcade’s Case Studies
View Arcade Website


Thread Shop is Sony Music Entertainment’s in house licensing & merchandising company. We conceive, create and execute cohesive licensing programs for a diverse group of artists ranging from icons like Bob Dylan and Johnny Cash, to frontline acts such as A$AP Rocky. One stop shop: By combining the sales, licensing, marketing and promotional power of Sony Music with the manufacturing efficiency and retail of our partners, we stand apart from traditional merchandising companies with our large multi-category programs.



  1. Name & Likeness Licensing
  2. Sync Licensing & Bundles
  3. Marketing & Endorsements
  4. Direct To Consumer Distribution and Marketing

Tour Services

  1. Tour Product Development
  2. Vending Services including Mobile vending options
  3. Nightly Settlements
  4. iOS based Settlement & Inventory Management System.
  5. Dedicated Account Manager
  6. Customs and Duties Management
  7. Global Manufacturing Capabilities
  8. Global Shipping
View Thread Shop’s Case Studies
Sony SyncShop represents all Sony Music labels and catalogs for films, trailers, TV, commercials, games & apps. We provide creative pitching, deal negotiation, clearance and contact administration. Additionally, Sony Music has local offices in over 40 countries around the globe, each territory having extensive knowledge and resources to assist any client with their licensing needs.



  1. Sync Licensing for Commercials
  2. Music Searches of Sony’s Extensive Catalog
  3. Access to Unreleased Music
  4. Artist Brands & Partnerships (as part of commercial campaigns)
  5. Original Songs and Covers by Sony Artists (for commercial opportunities)
View SyncShop’s Case Studies