Sony Music Entertainment offers a complete set of marketing and creative services through our 4 brand groups: SyncShop, Thread Shop, Arcade Creative Group, and Artist Legacy Group.
Whether a brand is seeking to secure a breakthrough sync license, create trend-setting merchandise, build cultural relevancy through creative advertising, or enhance their story with an iconic artist, we have the expertise to make it a reality.
Whatever the business challenge or opportunity, music can be a part of the solution and Sony Music’s services are ready to bring you the best.
- Creative & Marketing(Arcade Creative Group)
- Merchandise(Thread Shop)
- Music Licensing(SyncShop)
- Artist Estate & Brand
Management(Artist Legacy Group)
Arcade is a New York based advertising agency, born out of Sony Music. We help brands build and sustain cultural relevance by creating authentic and ownable identities, campaigns and cross-platform experiences.
We don’t just understand culture, we create it.™
Our unique music DNA gives us an organic understanding of consumers and unparalleled assets and global channels to reach them. Leveraging the power of music, we help some of the world’s most iconic brands define and evolve their essence and connect with new generations of fans.
- Advanced Music Partnerships & Solutions
- Strategic Branding
- Original Content / Video Production
- Art Direction & Design
- Website Design & Development
- Digital Advertising
- Social & Mobile Development
- Media Planning
Thread Shop is Sony Music Entertainment’s in house licensing & merchandising company. We conceive, create and execute cohesive licensing programs for a diverse group of artists ranging from icons like Bob Dylan and Johnny Cash, to frontline acts such as A$AP Rocky. One stop shop: By combining the sales, licensing, marketing and promotional power of Sony Music with the manufacturing efficiency and retail of our partners, we stand apart from traditional merchandising companies with our large multi-category programs.
- Name & Likeness Licensing
- Sync Licensing & Bundles
- Marketing & Endorsements
- Direct To Consumer Distribution and Marketing
- Tour Product Development
- Vending Services including Mobile vending options
- Nightly Settlements
- iOS based Settlement & Inventory Management System.
- Dedicated Account Manager
- Customs and Duties Management
- Global Manufacturing Capabilities
- Global Shipping
Sony SyncShop represents all Sony Music labels and catalogs for films, trailers, TV, commercials, games & apps. We provide creative pitching, deal negotiation, clearance and contact administration. Additionally, Sony Music has local offices in over 40 countries around the globe, each territory having extensive knowledge and resources to assist any client with their licensing needs.
- Sync Licensing for Commercials
- Music Searches of Sony’s Extensive Catalog
- Access to Unreleased Music
- Artist Brands & Partnerships (as part of commercial campaigns)
- Original Songs and Covers by Sony Artists (for commercial opportunities)
Artist Legacy Group specializes in Artist Estate and Brand Management for entertainment icons, storied brands, and active pop culture heroes. We identify and source opportunities for name, likeness, and intellectual property rights across a wide array of platforms.
In 2015, ALG entered into an exclusive joint venture with Sony Music Entertainment to leverage synergies across the Sony family of companies. Based in Sony’s New York City headquarters, ALG works closely with Legacy Recordings, Arcade Creative Group, Thread Shop, and SyncShop to provide clients with unparalleled access to the best resources available.
Our licensing partners include global brands, merchandisers, authors and literary publishers, documentary and feature filmmakers, and major musical instrument manufacturers, to name a few.
- Artist Estate & Brand Management
- Global Licensing Representation
- Proactive Protection and Promotion of Client Name, Likeness, and IP Assets
- Social Media Engagement and Fan Management
- Brand Partnerships