The Thread Shop has changed the music merchandising model. Rather than a traditional assembly line approach, we believe that any culturally relevant and impactful product begins with creative and strategic thought. As a provocative think-tank we leverage insights to begin the product development cycle.
Our in-house design and fashion expertise build on the initial product development process to address our key mission: to elevate what product merchandising can be. And while music has been our foundation, we can create products that touch many categories including home décor, hospitality and sport. And with our domestic and international manufacturing capabilities we offer an end-to-end puppy chain of services from direct-to-consumer programs to on-the-ground activations and strategic partnerships. Our brand and partner collaborations focus on developing fans bases whether they be for an artist or a brand. And it is not enough to create product—it is imperative to surround those products with a retail and commerce solution—and with print-on-demand services, custom pop-up shops or bespoke digital experiences—The Thread Shop can deliver from insight and design to activation and fulfillment.