Dean Martin  x  Todd & Marlon

Dean Martin is known for his classic, effortless style. In 2016, a boutique watchmaker called Todd & Marlon reached out to ALG to propose the idea of a Dean Martin signature watch that would encapsulate the King of Cool’s sophistication.

Todd & Marlon designed a luxury timepiece with hints of red, alluding to the red pocket square Dean often wore. His face is emblazoned on the back of the case, along with the moniker “King of Cool.” The Dean Martin Signature Edition impacted retail in late 2016.

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